The Prudential RideLondon-Surrey 100 on Sunday 29 July will see riders cycle through London and into the Surrey countryside, before finishing on The Mall outside Buckingham Palace.

From Asia, 20 Prudential staff members will join the Prudential Peloton Team to take on the challenge of the 100 mile cycling event to help raise funds for Save the Children. Prudential plc will match all donations raised by each rider up to the value of £250.

Beneficiary: 

Funds raised will go towards benefitting the children and parents of First Read - Save the Children and Prudential’s innovative early learning programme in Cambodia and Philippines, supported by Prudence Foundation.

With your help we can continue to:

• Train parents and caregivers in Cambodia and Philippines on the best techniques for engaging with their children.
• Give children the books, skills and knowledge they need to fulfil their potential.
• Influence local and national authorities in Cambodia and Philippines to continue to invest in Early Learning.

Background: 

Every child has the right to reach their full potential. But in Cambodia and the Philippines some of the most deprived children are denied just that. Why? Because the early years of children lives are simply not getting the attention and investment they so desperately need.  We know a child’s early years are fundamental in determining their future life chances. Science tells us that the experiences, learning and development that happens very early on in children’s lives set up their brains for being able to learn in school and throughout life.  In Cambodia and the Philippines, less than a third of children have access to early childhood care and development services, with disastrous results for their education. Many children do not complete primary education and some leave school unable to read at all.

Programme’s Objectives:

• To ensure that pre-school children in the Philippines and Cambodia get the best start in life and help them stay in school to achieve their full potential.
• Parents and caregivers are children’s first and best teachers. First Read empowers parents and caregivers to help young children develop essential literacy and numeracy skills as well as train them on child health, nutrition and social and emotional development. Together we will be able help over 216,000 children directly and indirectly.

Summary of the programme:

• To accelerate child development by:
  • Developing exciting and engaging age appropriate children’s books in local languages.
  • Donating these books to families so they can read to their young children.
  • Training parents to incorporate talking, signing, counting and reading into everyday life with children.